Marketing Plan

1. Send 100 thousand invitation cards to the following local and foreign industries:

Architecture & Design
Building & Construction
Forestry & Plantation
Furniture Manufacturing
Interior Designers
Manufacturing ˇV Particle & Chipboards
Manufacturing ˇV Plywood & Veneers
Manufacturerˇ¦s Representatives
Saw Milling
Timber Processing
Timber Trading
Associations / Government Agency
Craftsmen
Expert from Research Institutes

2. Invite visitors from professional Magazines, Newspaper, Websites and TV-media.Media :

Press Release
Newspaper
Advertisement will be published in designated
columns of major newspapers.
Television
Commercials will be aired on major television
channels a week before exhibition, and exhibition information will be broadcast nationwide during exhibition days

Broadcasting
Exhibition programs will be aired intensively a week before.
Magazine
Publish in domestic & overseas professional magazines, and invite foreign companies and domestic experts to joint the exhibition

3. Send Exhibition Information by E-mail and by post.

4. Display Exhibition information by T-Bar, Air Balloon, Banners, and Road Flags along the main outes.

5. Visitors can get the Exhibitors Directory freely, and show information through website :

http://www.linkage-vn.com/hcm/furnitec

Market News
Vietnam's export turnover reaches $51.46b in Jan-Jul  
 
Organizers
Ministry of Trade- Vietnam National Trade Fair & Advertising Joinstock Company
Paper Communication Exhibition Service
Yorkers Trade & Marketing Service Co., Ltd.
 
 
 
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